Nearly a quarter of adults in the UK and Ireland have literacy problems. Using plain English can help you reach them.

People read differently on the web. Putting printed documents on to the web without editing them reduces the chances of them being read.

Good editorial in the media is at least three times more influential than advertising.

Persuasive copy can help you sell your product.

Using a comma in the wrong place can turn a panda into a potential terminator…

Find out more, sign up for our free e-zine.